Beeswax has today (September 27) announced the launch of the Programmatic Cloud, an integrated adtech offering that will see it offer services with a number of other adtech companies in order to provide advertisers with a comprehensive offering.
The full raft of companies that will participate in the Beeswax Programmatic Cloud offering include Metamarkets; RTK.io; Cognitiv, and Sponcell. All five companies, which remain separate entities in their own right, maintain the offering will provide marketers with a best-in-breed technology made available as a modular service.
This means that advertisers using the programmatic media buying offering can create bespoke bidding platforms without having Read full story ›
Source: The Drum
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