Why was a porn site that documents almost half a billion visits per month opting to sponsor an Italian cycling team founded in 2013? The Drum questioned the xHamster, the brand’s fluffy porn mascot [and official PR spokesperson], to get to the bottom of the move.
xHamster runs with the tagline ‘Just Porn No Bullshit’ and has been a leading platform for amateur pornographic videos, free for the public’s consumption, since it was founded in 2007. On its tie-up with the “bold and brave” cycling team Promosport Racing, it said competitive cycling was similar to “being an adult entertainment brand” Read full story ›
Source: The Drum
Industry News