Last night’s Brit Awards saw a record level of social engagement as people took to Twitter, Facebook and Instagram to comment on everything from Madonna’s slip down a flight of stairs to Kanye grabbing a pre-show Nando’s.
In total, 7.8 million global tweets were sent about the Brits, a massive leap from the four million sent in 2014. It was a similar story on Facebook, with the Brit Awards Facebook page achieving a reach of 11 million and counting.
The run-up
Underpinning the social success was a content campaign devised by Somthin’ Else, appointed to the account last year.
The activity kicked off in Read full story ›
Source: The Drum
Industry News
