Men’s grooming brand Below the Belt – purveyor of products such as Sports Lubricant, Fresh and Dry Balls and Waterless Shower – has hired Lucky Generals to lead its creative efforts.
There was no pitch or intermediary involved with the brand previously having manged its advertising in-house which resulted in the popular Below the Belt for Wimbledon (‘Djokitch’) press execution.
But, the two-year old brand is now looking to expand onto more channels, with Lucky Generals planning to guide it through film, social media and strategic partnerships.
Below the Belt co-founder Jonathan Durden said: “Lucky Generals are the best agency in town right Read full story ›
Source: The Drum
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