Soft-drink maker Belvoir Fruit Farms is launching its largest ever on-pack promotion with a £5000 cash donation to the British Beekeeping Association to support their Friends of the Honey Bee campaign.
Peverel Manners of Belvoir Fruit Farms said: “We make our range of cordials, pressés and fruit crushes from naturally lovely ingredients, none of which would be possible without our friends, the bees. With bee populations in sharp decline in the UK, we wanted to return the favour and help them out.”
The FreeBees promotion, developed by creative agency whynot! thinkpeople, will roll out across 500,000 Read full story ›
Source: The Drum
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