Ben & Jerry’s is yet again proving ice cream can carry political weight with a new sampling-led campaign aimed to get Londoners to the polls.
The US-based brand has teamed up with civil rights campaign group Hope Not Hate to get capital-dwellers voting in the upcoming London Mayoral Election.
Ben & Jerry’s will change the name on selective pots of its Chocolate Fudge Brownie flavour to Give a Fudge as part of a new initiative dubbed ‘Don’t Get Frozen Out’. The campaign aims to reach out to those not registered to vote by hosting a sampling tour across the city in Read full story ›
Source: The Drum
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