The ‘Give a Fudge’ activity is part of Ben & Jerry’s ‘Don’t Get Frozen Out’ campaign to drive equal access to democracy across London and address the fact that at present one in five Londoners are not correctly registered to vote. For the campaign, the ice cream brand is teaming up with civil rights campaign group ‘Hope not hate’ to spread the message.
Throughout March and April, the Unilever-owned brand will be reaching out to those not on the electoral register and encouraging them to register to vote with a sampling tour of London locations, including colleges, dishing out free scoops Read full story ›
Source: Marketing Week
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