By Tony Connelly

Bernie Sanders is attempting to invigorate his presidential campaign and reach millennials with a nine day Snapchat campaign.

The Democratic candidate is using geofilters to specifically target voters in Iowa ahead of the Iowa caucuses on 1 February.

Sanders, who is the first democrat candidate to use Snapchat for advertising, has been using a different geofilter ad on Snapchat each day in the lead up to the electoral event. It kicked off with “Feel The Bern: One Week Until Caucus Night!”

Kenneth Pennington, Sanders’ digital director, told the Wall Street Journal: “We’re leveraging Snapchat to help us turn out young caucusgoers Read full story ›

Source: The Drum