By John McCarthy

BetVictor has created a social media battle in anticipation of much-awaited boxing battle Pacquiao vs Mayweather on 2 May in Las Vegas.

The campaign, created in partnership with VCCP, uses Twitter Stream API to count tweets supporting either the #TheMoneyTeam or #TeamPacquiao in real time. The figures are then broadcast to those visiting the web portal.

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Source: The Drum