By Audrey Kemp

TikTokers with a knack for hair and scalp care have the chance to become billboard famous thanks to #CécredWashDay, a new partnership between the singer’s new brand and Dive Billboards.

Cécred, a new hair care line by Beyoncé Knowles-Carter, has launched its inaugural outdoor campaign, ‘#CécredWashDay.’

Debuting April 8 and continuing through April 19, the work utilizes social media, digital channels and out-of-home (OOH). Notably, the innovative outdoor campaign allows creators with a passion for haircare a unique opportunity to become “billboard famous.”

By posting creative videos of their haircare rituals on TikTok and tagging #CécredWashDay, content creators stand a chance to be Read full story ›

Source: The Drum