By Mindi Chahal

Almost half of consumers believe that big brands are responsible for ruining the high street.

According to new research by insight and innovation consultancy FreshMinds in conjunction with Respondi, 46% of people say these businesses are failing to deliver anything new or provide a reason to visit. Furthermore, when the respondents are asked to construct a vision of the high street in 2025, big brands are largely absent.

Almost two-thirds of the 2,000 consumers surveyed (63%) believe that high streets have lost their appeal.

The survery also reveals that more than a quarter (26%) of respondents believe they will shop less on their Read full story ›

Source: Marketing Week