By Staff Writer

The British Interactive Media Association (BIMA) has unveiled its nominations for the 2016 BIMA Awards finalists with R/GA, MullenLowe Profero and We Are Social making it on to the shortlist.

Scooping nominations across 12 categories, R/GA London leads the shortlist. The integrated agency is up for gongs for its work on Beats by Dre’s ‘The Game Starts Here’ campaign and McDonald’s ‘Happy Studio’ project among others.

We Are Social is nominated in the video category for its #GameDayPlus work for Adidas, competing with MullenLowe London and Knorr’s ‘Love At First Taste’ experiment and Tidal’s ‘Don’t Look Away’ film by AKQA. Read full story ›

Source: The Drum