By Seb Joseph

BIMA (the British Interactive Media Association) has rebranded to help better communicate its purpose and fuel its expansion across the UK.

The trade body believes it’s the “greatest digital network” in the country and wants the advertising industry to know. A cleaner logo, devised by design studio Only is what it’s chose to convey that message, with the revamp eschewing the old version’s mouse cursor image and replacing the font.

The logo will run across the organisation’s four flagship projects; the Digital Hall of Fame, BIMA 100, BIMA Awards and Digital Day

BIMA bosses will also be hoping the revamp strengthens its position Read full story ›

Source: The Drum