When the last Search Report was published I wrote that Google was on a mission to monetise more organic space with the ability to advertise in Maps arriving a month after ads in the local pack. The AMP carousel is next.
At Tuesday’s DoubleClick summit, Google demoed AMP for Ads (A4A, for those who don’t like talking about Google in full sentences) with the intention of speeding up load times for advertisements on accelerated mobile pages.
When AMP debuted (bearing in mind that AMP isn’t actually Google’s initiative and is open source) ads didn’t appear to be front of Read full story ›
Source: The Drum
Industry News
