By Jennifer Faull

Bio-oil is to make its biggest ever investment into digital marketing in the coming year as it looks to cement its position in the UK market.

The brand – which promises to reduce the appearance of scars and stretchmarks – has appointed PR consultancy Finn to lead the charge.

The activity will leverage a new campaign proposition which aims to widen the uses for the treatment. Finn will look to broker media partnerships, run an influencer engagement programme and has a raft of social media content planned.

“Following a competitive pitch process we are delighted to announce the appointment of Finn Read full story ›

Source: The Drum