Advertising and communications agency BJL has developed a new recruitment campaign on Tinder as it looks to entice graduates to its new talent development program.
Tinder users who come into contact with the BJL profile will be met with a picture of an empty yellow seat which is “looking for ass” and given an invitation to ‘swipe right’ if they’re looking to get their “career off to a flyer”.
Targeting graduates, the Tinder profile age is set at 23, and has interests listed as advertising, PR, social media, marketing and other brand and creative industry disciplines and themes designed to Read full story ›
Source: The Drum
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