Blinkx, the internet media platform that connects consumers with brands, has partnered with fraud detection company Forensiq as it looks to ensure brand ads on its site are being viewed by real humans.
In what the company is calling a “market-first move” Blinkx has implemented Forensiq’s technology and processes to enable it to combat fraud in real time, following on from recently announced partnerships with Integral Ad Science and Nielsen, to monitor audience and viewability.
Donald Hamilton, UK senior vice president of advertising at Blinkx said that the industry should treat viewability, brand safety and fraud detection as separate elements to improve Read full story ›
Source: The Drum
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