By Shawn Lim

Blis has launched its self-serve demand side platform after a successful year-long trial with Omnicom Media Group in Australia, who signed on with the location intelligence company to use the software when the trial period ended.

The platform, which is a first in the market, uses its proprietary location technology programmes like SmartPin, SmartScale and POI Database to provide location data targeting solutions, advanced reporting and analytics capabilities.

One of the reasons why Omnicom will continue using the DSP on a self-serve basis is because of the direct access to the use of first party location data, which Read full story ›

Source: The Drum