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Blockbuster Digital: How to win marketing Oscars through remakes and sequels

on May 27, 2016 | 0 comments

By Paul Risebury-Crisp

Next year Marvel will release Spiderman Homecoming – the third attempt at the Spiderman franchise in the last 15 years. Batman too is currently on his third cinematic version or fourth if you count the classic 1966 film.

Numerous films over the last few years have been remakes, reboots, or sequels, frequently outperforming new original films. Just look at films like Godzilla, Mad Max: Fury Road, X-men: Days of Future Past, Star Wars: the Force Awakens, and Jurassic World. The list goes on and on.

Why is this? The simple fact is that audiences evolve. Previous interests and reactions change, and what Read full story ›

Source: The Drum