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Bloomberg becomes first publisher to build Snapchat footage into online video series

on Mar 23, 2016 | 0 comments

By Jessica Goodfellow

Bloomberg has revealed an online monthly video series ‘Hello World’ which has, in a first, incorporated footage shot through Snapchat.

The digital tech travel show aims to explore the way in which subcultures shape technology around the world.

Author and journalist Ashlee Vance hosts the show, and snaps from him and other members of the crew have been interwoven into the live shots from the field, with the aim of creating a “visceral sense of being along for the ride” for the audience.

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Source: The Drum