Seeing media outlets change business models in this day and age is no surprise,, with major newspapers moving their subscription business from paper to online.
Yet, with a publication like Bloomberg Businessweek that is already online, the changes come as a matter of regaining lost revenue from shrinking advertising, according to Megan Murphy, editor, Bloomberg Businessweek.
“Bloomberg Businessweek subscriptions have been historically underpriced, and extensive focus group and market research showed us that readers are willing to pay more for a high quality, intelligent, globally-focused, multi-platform brand that is backed by the credibility of the Bloomberg name,” Murphy told The Drum.
“And as Read full story ›
Source: The Drum
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