By Sarah Vizard

Paul Ferraiolo will join the UK team from 1 August to head up its marketing. He has previously held a number of jobs at BMW including manager of product planning and strategy and president of BMW’ sister brand Rolls Royce.

He replaces Uwe Dreher, who has gone back to BMW’s headquarters in Germany to lead global communications.

Ferraiolo’s appointment follows a busy year for BMW, which changed its main agency from WCRS to FCB Inferno a year ago. That decision was made, said BMW’s UK brand manager Nicola Green, to ensure BMW had a more integrated marketing strategy that combined more Read full story ›

Source: Marketing Week