By Sarah Vizard

The site, dubbed BMW Retail Online, allows customers to view BMW’s full range of vehicles and specifications, order the car and have finance or part exchange approved. Delivery can also be arranged online, with BMW claiming the process can take as little as 10 minutes.

BMW’s UK country manager Nicola Green told Marketing Week that the site aims to give consumers the opportunity to purchase a BMW at any time.

“We know how precious people’s time is so BMW Retail Online offers them the opportunity to explore purchasing at any time that suits them, in any place, offering any vehicle they wish Read full story ›

Source: Marketing Week