By Shawn Lim

BMW has launched a campaign in China featuring messages of encouragement and hope for the country as it continues its recovery from the coronavirus pandemic (Covid-19).

China has started to lift its social restrictions as the number of new locally transmitted cases slowed.

The film, created by Juice Network Beijing, is written as a letter to the year 2020. It acknowledges the testing times endured and looks onward to a hopeful future as the letter welcomes 2020, again.

Narrated by Chinese singer and actor Jackson Yee, BMW said campaign tagline; “The blue sky and white clouds will arrive as promised” Read full story ›

Source: The Drum