A national press ad for BMW’s 760Li xDrive model has been banned by the Advertising Standards Authority (ASA) for heroing speed and condoning irresponsible driving.
The print campaign, which featured in the Telegraph magazine in January, ran under the strapline ‘Luxury Just Lost its Manners’ and featured further text which read: ‘Introducing the BMW M760Li xDrive. M Performance TwinPower [sic] Turbo technology. 6.6 litre V12. 610 hp. 0-62mph in 3.7 seconds. For some, the climb to the top is quicker’.
One reader challenged whether the automaker had made speed the main message of its ad. The same individual also Read full story ›
Source: The Drum
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