Former Mondelez chief media and ecommerce officer Bonin Bough, giving a delayed keynote during Cannes Lions at OMD during lunch, took the stage like a stand-up performer – cadence like a tommy gun, shooting out facts:
-80% of small business fail in first 18 months
-5 billion have cell phones but only 1.4 billion have a toothbrush
-96% have cell phone but less than 90% wear deodorant
-80% of people look at their cell phones, not their partner, as the last thing before bed
-The average age now to get a cell phone is 12
Bonin was here to talk freakonomics of the mobile Read full story ›
Source: The Drum
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