UK-based online fashion retailer Boohoo is looking at paid search as a means of driving customer growth across the globe, with the hire of online retailing specialist Summit.
The fashion brand has grown its footprint significantly in recent years and is now shipping to the US, Australia and Ireland.
The new strategy puts paid search back at the forefront of its digital strategy and is part of a goal to grow traffic, customer acquisition, efficiency and optimisation.
Richard Clark, marketing director, Boohoo said: “Boohoo is embarking on an exciting journey and we require the support of a partner with deep-rooted experience in paid Read full story ›
Source: The Drum
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