By Gillian West

Booking.com is celebrating the lone female traveller in its latest TV ad offering following research revealing that women feel more confident as a result of travelling alone.

The Solo Travel Report, commissioned by Booking.com, revealed that half of female solo travel enthusiasts (50 per cent) are now more likely to holiday alone than they were five years ago, with the findings suggesting these women are more inclined to want to get away from it all and experience new cultures, with two thirds (65 per cent) saying solo travel makes them feel more confident.

Booking.com has taken this insight to create Read full story ›

Source: The Drum