Booking.com has today (28 April) launched its latest TV campaign focussing on the lone female traveller after the online travel site commissioned its first Solo Travel Report.
The ‘Brianless’ campaign, created by Wieden+Kennedy Amsterdam, aims to highlight the “empowerment of the woman solo-traveller” after the travel site’s research revealed that 50 percent of female solo travel enthusiasts are now more likely to holiday alone than they were five years ago.
“Our research suggests that female solo travel is a phenomenon that is here to stay,” commented Paul Hennessy, CMO at Booking.com.
“Booking.com is at the heart of all travel planning, Read full story ›
Source: The Drum
Industry News