By Thomas Hobbs

The programme, created with agency Edcoms, provides curriculum-linked learning resources and materials to schools to tackle awareness issues around sun safety covering subjects from PE to Science.

Boots’ head of brand and innovation Amber Kirby says the programme has expanded this year to 28,000 schools, with half a million children now given access to the materials.

It will also provide a 1,000 free Explorer packs to registered primary schools, which include sun cream samples and hats.

Kirby told Marketing Week: “Yes, it is raising our presence among the young but it is about much more than that. The UK has the highest rise Read full story ›

Source: Marketing Week