London’s School of Communication Arts has targeted the well-stocked booze fridges of London ad agencies in a unique scholarship fundraiser urging creatives to buy its English Vintage Bubbly during the Cannes Lions festival.
The school hopes to reroute Cannes Lions champagne sales away from the hotel terraces of La Croisette to help fund scholarships. Instead of buying a $140 French bubble water, creatives are urged to pick up an exclusive SCA vintage bubbly, either in person or through the Indiegogo crowdfunder. The proceeds are to go straight into the school’s scholarships, which it argues will increase access to poorer Read full story ›
Source: The Drum
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