By Greg Felgate

Political communications strategy has often led our approach in the commercial world.

In the 90s, I worked for a client who had been a special adviser at the Department of Culture Media and Sport. He’d learnt his craft from the guru of political communications strategy, Alastair Campbell. We’d spend hours creating messaging grids and scenario planning every possible outcome. Statements were crafted to perfection, we developed pages of Q&A briefings and media trained spokespeople to within an inch of their lives.

If the Blair-Campbell era was one of spin, message discipline and burying bad news, Johnson-Cummings is the polar opposite: Read full story ›

Source: The Drum