The British Phonographic Industry (BPI) has appointed content agency Somethin’ Else to lead its media strategy for the re-launch of the Hyundai Mercury Prize.
The London-based agency will ultimately be tasked with helping to widen the appeal of the music awards which has undergone a revamp this year with a number of new initiatives including a change of venue, a broader judging panel and a fan poll which will secure a place for one of the 12 Shortlisted Albums.
Somethin’ Else has created the ‘Always On’ campaign which will celebrate the award’s history while also leading the conversation around the new look. Read full story ›
Source: The Drum
Industry News