By Sam Anderson

We ask leaders in the B2B space what they hope changes in their corner of the industry as it matures.

At a recent roundtable with business-to-business (B2B) leaders from The Drum Network, our assembled experts shared their conceptions of how B2B is maturing, beyond the buzzwords of ‘humanization’ and ‘commercialization’.

But what of their hopes for the space? Here, we bring you a bumper crop of their wishes and predictions, from re-conceptualizing what B2B is to a more tailored marketing approach to (of course) bigger budgets.

Jody Osman, group director of growth, Propeller Group: “There are so many complexities to B2B Read full story ›

Source: The Drum