Ministry of Sound is on a commercial rush to recruit brand partners to help bolster its image in the eyes of younger listeners that perhaps might not know about the iconic club’s deep-rooted ties to dance music.
The legacy brand has been around since 1993, generations of dance lovers have passed through its gates, but is pursuing a new growth strategy following the sale of Ministry of Sound Recordings to Sony Music last year.
To do so, it has hired Andrew Akuffo to the newly created position of brand and events director, where he is taking the necessary steps to Read full story ›
Source: The Drum
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