India might have lost its tag of being the ‘fastest growing economy’ recently but, with a burgeoning middle class, it is still one of the hottest markets globally to sell your products.
With this comes an increase in ad spend and digital ad spend is set to tip over the $1 billion mark next year, while still only accounting for a quarter of the whole media market, according to eMarketer.
However, as far as brand safety is concerned in the Indian market, it is very much a neglected phenomenon. Not many are aware of the importance Read full story ›
Source: The Drum
Industry News