Advertisers’ concerns about endorsing objectionable content have forced Google to introduce solutions that protect customers’ brand safety. However, these updates do not favor creators, and Google certainly does not seem to realize that YouTubers have their own brands to protect…

Over a year ago, when Google rolled out programmatic guaranteed – a method of delivering ad campaigns brokered directly between a publisher and a media buyer using algorithms – when advertisers weren’t so worried about the quality of their ad placements. But in the past few months, this ‘brand safety’ issue has escalated significantly – here’s Read full story ›

Source: The Drum