By John Glenday

Brand USA, the marketing body for the United States, is to mount a £1m News UK campaign promoting American national parks as holiday destinations across The Times and The Sunday Times.

This will include a series of adverts, advertorials, travel supplements, rich media and digital creative assets commencing with a reverse front cover on The Sunday Times magazine.

Accessible by subscribers and non-subscribers alike the content will position the USA as the perfect getaway destination for those seeking both city and outdoor experiences.

David Whitaker, Brand USA’s chief marketing officer, said: “News UK’s titles provide us with the right audience, content and distribution Read full story ›

Source: The Drum