By Matt Davies

Every fortnight, REDPILL reviews three new branded videos and assesses the reasons behind their social performance. REDPILL’s rating system scores videos across five categories (awarding a maximum of 20 per cent for each category): originality; on brand; creativity; craft; and shareability. The sum of all five scores produces a rating out of 100 per cent.

This week is a UEFA Euro 2016 special. Looking over the multitude of Euros-themed branded content, we’ve selected the top three in our humble opinion. Take a break from the heavy stuff in the news this week and enjoy some spectacular branded content. Read full story ›

Source: The Drum