Confusion over the term ‘real time’, conflict between creative and media buying agencies, lack of OOH-dedicated trade body, and the outdated method of buying, were among the issues tackled by agencies and brands at a recent roundtable debate hosted by Posterscope.
A broad spectrum of agencies, brands, outdoor media owners, and specialist start-ups gathered in London to thrash out what the remaining barriers are to take-up and how the industry must collaborate to unlock the real value of dynamic digital OOH.
British Gas’ Hive, 20th Century Fox, Denstu Aegis, Starcom Mediavest, M&C Saatchi, Microsoft, AOL, Live Poster, Oceon Outdoor, and Clear Read full story ›
Source: The Drum
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