By Charlotte McEleny

Uber has created a new widget that will allow third party apps to integrate its service into their own experience.

Last year the brand introduced a ‘Ride Request Button’ that meant brands could add in the option to link to the Uber app. Inspired by the move to messaging app ecosystems in Asia, it’s now created an option for brands to add the entire Uber experience without leaving a branded app.

In a post on Medium, head of product of the Uber Developer Platform, Chris Saad, said: “We’ve dug in with developers in India, China and Australia to learn how Read full story ›

Source: The Drum