Brands can now serve up 360-degree ads on publisher’s sites thanks to new technology from Teads.
The video ad marketplace, which helps the likes of Mashable, the Guardian and Forbes monitise its videos, has added 360-video functionality to its inRead toolkit for advertisers, allowing brands to buy slots for the immersive format across all screens including desktop and smartphones.
Various brands from Coca-Cola to Nestle have embraced 360-degree video spots, which are similar to virtual reality experiences in the sense that they offer up the chance to see the creative from different angles. The format removes the need Read full story ›
Source: The Drum
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