By Secret Marketer

It was interesting that although there was a general acceptance of digital, a significant proportion of the population either prefer human interaction or are unable to undertake their transaction online because the supplier doesn’t offer it, the customer does not have the knowledge to use it or they live in a part of the country that precludes Wi-Fi activity.

As marketers, this is a key point to remember. Although there is no marketing department or creative agency that is not already besotted with the so-called digital revolution, the reality is that everyone has not yet joined that march.

I was therefore intrigued Read full story ›

Source: Marketing Week