Kellogg’s marketing director Clare Furlonger has said the most exciting things in the industry today are the way brands are getting involved in the community and the way media can access our lives in an increasingly “intimate” way.
Speaking ahead of the The Drum’s forthcoming Marketing Awards, for which she is a judge, Furlonger said: “I think there’s two things [exciting in the industry]… and I’m really excited about what brands can do within communities.
“Things like the Pamper’s vaccine campaign helping prevent death of new born babies as well as the Kellogg’s give a child a breakfast campaign, really Read full story ›
Source: The Drum
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