By Evan Turner

One of the biggest challenges brands face in marketing themselves in today’s world is figuring out how to best engage their target audience. Consumer habits are changing rapidly, leaving brands racing to keep pace or chance losing out to a more innovative competitor.

We’re already seeing new location technologies – geo-targeting, geo-fencing, beacons, etc. – being utilized within a variety of sectors today that are enabling brands to more successfully reach their target audience with personalized content that is more timely and contextually relevant. These data-driven strategies, which deliver local-focused content in real-time, have proven to be valuable to brands trying Read full story ›

Source: The Drum