Abbie Oguntade, the vice-president of Northern Europe for dating giant Match.com, has said brands already “respectful” in the way they handle consumer data shouldn’t be phased by the impending General Data Protection Regulation (GDPR) laws.
Recent studies have suggested that as many as 60% of European businesses aren’t prepared for the legislation, which comes into force on 25 May. And where brands like Lloyds have overhauled their entire digital marketing strategies, Oguntade believes that data-driven businesses like Match won’t face much of an undertaking.
Though agreeing that there are likely to be “teething Read full story ›
Source: The Drum
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