By John Glenday

Brazen has been tasked with raising awareness of premium crisp brand Ten Acre following their appointment by Yumsh Snacks to handle its national and consumer PR.

The appointment will see Brazen oversee the products launch in UK and international markets by way of insets in relevant trade titles as well as traditional and social media PR campaigns. This will dovetail with a global trade fair schedule which will rely on theatre and bespoke concepts to drive attendance from media and retailers.

Ten Acre Crisps are being positioned as a fictional village populated by interesting characters with whom consumers can engage via an Read full story ›

Source: The Drum