BrewDog is sending thousands of vinyl ‘I am Punk’ posters to hundreds people across the UK and asking them to fly post in what it believes will be the biggest guerrilla marketing stunt the country has seen.
The posters being sent to its ‘Equity Punks’ (people who have invested in the company) are based on the creative used in the social media campaign of the same name. Launched last month by its newly appointed creative agency Studio of Art and Commerce, it profiled some of its 50,000 investors after taking their pictures during the company’s annual AGM Read full story ›
Source: The Drum
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