Yesterday BrewDog released what many observers have described as the ‘best corporate statement of all time’ with a faux ‘apology’ to alcohol regulator the Portman Group. Alex Myers, whose communications agency Manifest London handles BrewDog’s PR strategy, recently spoke to The Drum about what it’s like to work on one of the UK’s most provocative brands.
“We are sorry for never giving a shit about anything the Portman Group has to say…”
As corporate statements go, BrewDog’s response to criticism from the drinks industry regulator certainly takes some beating.
Authored by the company’s co-founder James Watt, the attack on the “gloomy gaggle Read full story ›
Source: The Drum
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