By Seb Joseph

One month on from that epic referendum result and the immediate Armageddon many advertisers feared has yet to materialise, highlighting just how much there is to play for in the move toward Brexit.

The panic that initially gripped the industry is subsiding and the alarm that had some twitchy clients pulling spend is giving way to pragmatism. Whether it’s the “calmness” of Publicis Groupe chief Maurice Lévy or Premier Foods’ refusal to scrap its annual ad spend target, there’s a realisation four weeks on from the vote that its real tremors will be felt over many years.

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Source: The Drum